content-copy

A skill for writing SaaS sales and marketing copy that converts. It selects the right copywriting framework for the surface, gathers the context needed to write specifically (not generically), pulls language from real customers, leads with value before features, proves every claim, and ends with a clean editing pass.

The core idea: generic copy is a failure of intake, not a failure of writing. Spend the first move gathering enough context to write something only this product, for this audience, on this surface could say. Then write.

When this skill fires

Trigger on any request to write or improve copy for:

• Landing page (hero, sections, or full page)
• Long-form sales page
• Cold outbound email or sequence
• Lifecycle / onboarding / activation email
• Paid ads (Google, Meta, LinkedIn, X)
• Pricing page
• In-product upsell, paywall, or expansion prompt
• Feature announcement (blog intro, in-app banner, changelog, launch post)
• Hero headlines, subheads, CTAs, microcopy