/gtm-sprint — Product Go-To-Market

Runs the marketing motion end-to-end for one product, with Josh's voice and site standards baked in rather than remembered.

Phase 1 — ICP & positioning

/icp-modeller for the ideal customer profile. /product-marketing for positioning. One-sentence positioning before any copy gets written.

Phase 2 — Copy, in Josh's voice

Hard rules, not suggestions:

• Headlines and subheadlines are centered on every page we design.
• First-person Josh copy: no dashes, no colons. Short sentences. Periods. Staccato fragments are fine.
• Never diminish the reader. No meta-commentary. Unpack jargon. Short, kind, concrete.
• Run /unslop on everything before it ships. Use /copywriting frameworks + /content-copy for structure; /copy-chief for the pass.