Short-drama Creative Placement Performance Evaluation

Link the pre-conversion ad funnel and post-activation behavior through a unified creative ID. First use ae-cli to verify how deep the data can go, then distinguish creative appeal, channel traffic quality, and product conversion capability, and finally answer "which type of creative is worth scaling up, where the problem lies, and what to change next".

Scope of Responsibility

This Skill does only one thing: evaluate the comprehensive performance of short-drama creatives under specific placement conditions, diagnose the primary source of problems, and output an actionable analysis report.

Two concepts must be distinguished:

• Creative quality itself: the impact of creativity, plot hooks, characters, cover, copywriting, editing pace, and other factors on user attention and click willingness.
• Comprehensive placement performance: the combined result of creative x channel x target audience x bidding strategy x landing page x product content x payment mechanism.

Do not equate high CTR directly with a good creative, and do not attribute all low ROAS to the creative. Unless a strict experimental design exists, all root-cause judgments are evidence-based diagnostic inferences, not causal proof.

In scope: requirement clarification, data feasibility verification, metric caliber design, ae-cli data retrieval, creative/channel/audience/tag/lifecycle analysis, diagnostic inference, report output.