Engagement Effectiveness Analysis v1.12

Post-execution review of marketing touchpoints: given a campaign that already went out, answer whether it worked, why, and what to change.

The distinctive constraint is that the customer may not have sent through ThinkingData at all. Many accounts run their own push system or a third-party CDP while ThinkingData only receives the events. Those campaigns have no canvas id and no platform-side delivery metrics, so the skill collects the campaign description and the recovery events instead, rebuilds the chain from tracking data, and runs the same analysis over it.

Use This Skill When

• The user asks how a push / in-app message / SMS / popup / EDM campaign performed
• The user wants open rate, click-through, conversion, or the delivery funnel for a specific send
• The user asks whether an A/B test produced real lift
• The user describes a campaign sent from their own platform and wants it evaluated
• The user is worried about engagement fatigue from repeated sends