Segmentation Analysis

Purpose

Identify and characterize meaningful groups in a population in ways that support different decisions for each group.

When to use

Use this skill when:

• asked "who are our best customers?" or "how do we group our users?"
• building targeting lists for different campaigns, offers, or interventions
• conducting RFM (Recency, Frequency, Monetary) analysis
• evaluating whether different customer segments have different needs or behaviors
• deciding which users to prioritize for retention, upsell, or onboarding attention

When not to use

Do not use this skill when: