Customer Research

Turn raw customer language and evidence into usable PMM signal. Accepts interview transcripts, sales call recordings, survey responses, support ticket themes, review-site feedback, community discussions, and win-loss notes — and produces structured output: pains, triggers, desired outcomes, vocabulary, objections, and themes. This is the upstream research layer that feeds brand-voice-writer, page-cro, content-reviewer, and competitive-intel-brief.

When to use this skill

• "Analyze this transcript" or "pull insights from this interview"
• "What are customers saying about [topic]?"
• "Voice of customer analysis" or "VOC synthesis"
• "Jobs-to-be-done research" or "JTBD analysis"
• "Mine these reviews" or "what are G2/Reddit users saying?"
• "Build a quote bank from these sources"
• "Persona research" or "segment these findings"
• "Why are customers churning?" or "what's driving conversions?"
• "Synthesize across these [N] transcripts/surveys/sources"

What this skill does NOT do