Social Post Writer

Plan social media campaigns and draft individual posts for LinkedIn and X. Handles three modes: campaign planning (multi-post calendar with topic mix and cadence), single-post drafting, and content repurposing (turning blog posts, articles, or other content into platform-native social posts). For voice and tone, this skill defers to brand-voice-writer and the brand voice guide.

When to use this skill

• Planning a social media content calendar or post series
• Drafting individual LinkedIn posts or X posts/threads
• Repurposing a blog post, article, or Tiger Den content item into social posts
• Planning topic cadence and content mix across platforms
• When someone asks "what should we post about [topic]?" or "turn this blog post into social"

When NOT to use this skill

• Writing social posts as part of an event campaign brief (use event-brief-planner)
• Writing other content types like blog posts or emails (use brand-voice-writer)
• Evaluating post quality (social posts are too short for rubric evaluation)

Step 0: Pre-flight check