experiential-guerrilla-marketing
體驗 × 游擊行銷矩陣設計 Skill
從理論、指標到戰略應用，打造真實共感品牌。
核心信念：「人會忘記價格，但不會忘記感覺。」
一、背景理解：為什麼是「體驗 × 游擊」？
2026 行銷痛點三角
| 痛點 | 說明 |
|---|---|
| 演算法疲勞 | 數位廣告免疫，制式內容觸及衰退 |
| 曝光軍備競賽 | 廣告成本升、轉換率降，ROI 難以為繼 |
| 真實感需求 | 消費者渴望被記住的互動，而非被推銷的訊息 |
解法 = 游擊（突破注意力）× 體驗（創造長期記憶）
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