swot-analysis
SWOT Analysis Skill
本 skill 執行一套完整的 SWOT 分析流程,從環境掃描到策略選擇,分為四個階段。
本 skill 正面回應 SWOT 實務上的六大挑戰:
| 挑戰 | 本 skill 的回應方式 |
|---|---|
| 挑戰一:如何思考 & 挑出具合理元素? | 用驗證問題篩選 S/W/O/T,排除不合理項目 |
| 挑戰二:是否有思考的次序? | 固定四階段順序:外部→內部→碰撞→選擇 |
| 挑戰三:如何形成不同候選策略? | SO/ST/WO/WT 系統性碰撞,每象限各自生成 |
| 挑戰四:如何轉換成建議策略? | 用態勢判斷邏輯(S vs. W + O vs. T)定調,輸出策略定調卡 |
| 挑戰五:多久更新一次? | 每次輸出附帶「定期審視建議」,標記時效敏感項目 |
| 挑戰六:哪些層次或標的可以使用? | 適用於企業、事業單位、產品線、品牌、專案等不同層次 |
設計原則(來源:朱成 2015,修改版)
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