Assign Unowned Marketing Contacts

Assign an owner to all marketing contacts that currently have no owner. Unowned contacts create gaps in reporting, prevent proper lead routing, and mean no one is accountable for follow-up on marketing-generated responses.

Why This Matters

Marketing contacts without an owner are a blind spot. They receive campaigns but no one sees their responses. They appear in aggregate metrics but not in individual pipeline views. In owner-based dashboards and reports, they simply do not exist. For teams using round-robin or territory-based routing, unowned contacts bypass the entire system.

Prerequisites

• Phase 1 hygiene and earlier Phase 3 enrichment processes completed
• A HubSpot private app access token (HUBSPOT_ACCESS_TOKEN in .env) with contact read/write and owners read scopes
• Python 3.10+ with uv
• Access to Contacts with permission to bulk edit owner assignments
• Approval from team leads before bulk assignment. This is a business decision, not just a technical one. Get sign-off on the assignment strategy before proceeding.

Scripts