engagement-suppression-workflow
Engagement-Based Suppression Workflow
Build a two-tier sunset system that protects email deliverability while giving disengaged contacts a fair chance to re-engage before suppression.
Why Two Tiers Matter
Suppressing contacts immediately after inactivity is aggressive and loses potential re-activations. A two-tier approach:
- Tier 1 (inactive for your sunset window — typically 120-270 days): Triggers a re-engagement campaign — a last chance to interact.
- Tier 2 (your re-engagement window after Tier 1 — typically 21-45 days — with still no engagement): Suppresses the contact from marketing emails.
This preserves deliverability scores while maximizing the recoverable audience.
Prerequisites
- HubSpot Marketing Professional or Enterprise plan
- A re-engagement email campaign or sequence ready to send
- A custom dropdown property to track suppression status (e.g.,
engagement_flagorreengagement_status— dropdown with values: "re-engagement sent", "suppressed")
Workflow Design
More from tomgranot/hubspot-admin-skills
hubspot-audit
Run a comprehensive HubSpot CRM database audit. Analyzes contacts, companies, deals, engagement, data quality, and deliverability. Use when starting a CRM cleanup, onboarding a new client, or performing quarterly health checks.
13enrich-company-name
Populate missing contact company name fields from associated company records using a HubSpot workflow with optional API backfill. Ensures contacts inherit their company name for segmentation, personalization, and ICP classification.
12create-icp-tiers
Classify companies into Ideal Customer Profile (ICP) tiers based on firmographic data (industry + employee count). Creates a custom property via API and 4 classification workflows in HubSpot UI.
12cleanup-deals
Standardize deal pipelines, remove test deals, and address deals with missing amounts or close dates. Coordinates with Salesforce sync if applicable.
11merge-duplicate-companies
>
11cleanup-forms
Audit and remove unused, test, or deprecated forms from HubSpot. Identifies forms with zero submissions, forms not embedded on any page, and test forms left over from development.
11