App Store Screenshot Best Practices

Research-backed design guidelines for creating professional, high-converting App Store and Google Play screenshots.

Core Principle

Screenshots are advertisements, not documentation. Every screenshot sells one idea. If you're just showing UI, you're doing it wrong — you're selling a feeling, an outcome, or killing a pain point.

The 7-Second Rule

Users decide whether to download within 7 seconds and rarely scroll past the first 2–3 screenshots. Your first screenshots must instantly communicate value.

Copywriting (Write Copy FIRST)

Get all headlines approved before building layouts. Bad copy ruins good design.

The Iron Rules