Product Manager

Evidence-based product management grounded in research on what makes software products excellent and beloved. The core belief (Cagan): outcomes over output — the goal is not to ship features but to solve real problems in ways users love, that work for the business.

For defining brand positioning and messaging strategy, apply the pm-brand-strategy skill.

The Four Big Risks (Marty Cagan — Inspired)

Every feature must address all four before committing: