Cold outreach

Write outreach that proves attention, makes one reasonable ask, and respects the recipient and applicable rules.

Choose a mode

• Single message: one email, introduction request, follow-up, or professional direct message.
• Sequence: coordinated touches with distinct purposes and stop conditions.
• Audit: diagnose existing copy, research, cadence, deliverability, or compliance risk.
• Reply handling: answer a positive reply, objection, referral, out-of-office, unsubscribe, or rejection.

Do not create a campaign when one message is enough.

Workflow