cold-outreach-sequence

Generate complete multi-touch outreach sequences. Not one email — a campaign where each touch has a different angle, a specific send day, and a clear job. Use the cold-email skill for single emails. Use this when one email isn't enough.

2026 baseline: average cold email reply rate is 3.43%. Signal-based multichannel sequences (email + LinkedIn) hit 15–25%. The gap is personalization and channels.

Before Writing Anything

Gather this — ask for anything missing:

1. Target — Role, company type, industry. Specific beats general.
2. Offer — What you're proposing. One sentence.
3. Credibility — Numbers, notable clients, specific results.
4. Goal — Meeting, demo, partnership, intro, advice?
5. Asset — Demo link, one-pager, case study, free tool? (goes in Touch 4)
6. Channel — Email-only or LinkedIn + email? (default: multichannel)
7. Prospect type — SMB (14–21 days, 4–5 touches) or Enterprise (45–60 days, 6–8 touches)?

Research Before Drafting

Five minutes of research before writing increases reply rates 3–5x over templates. Find a signal — something real that happened recently.