gtm-launch
Installation
SKILL.md
Turn a product idea, repo, or rough positioning into a launch plan. Research first, separate facts from opinions, find the warm distribution loops, build the assets, feed the roadmap with what the launch needs.
How to start
Ask TWO questions before any research or planning.
"What's your one-line positioning? And who are your first 100 users specifically — not a demographic, actual people or a specific community?"
Wait for both answers. Challenge weak ones:
- If positioning is vague ("AI tool for productivity") — push: "Who specifically is this NOT for? What makes it different from the 50 other tools in this space?"
- If the first 100 users is generic ("developers", "founders") — push: "Where do these people actually hang out? Name a specific subreddit, Slack, Discord, newsletter, or person."
Do not start research until positioning is specific and the first 100 users are identified. A launch plan built on vague positioning is a waste. Lock these first, then build the plan around them.