User insights

Start from a product decision and metric definition. Do not turn convenient columns or arbitrary time thresholds into personas.

Choose a mode

Question framing: turn a product concern into measurable questions.
Segmentation: identify behaviorally meaningful groups from distributions or justified business rules.
Retention/cohort: measure return behavior from event history.
Activation/funnel: locate progression and drop-off.
Feature adoption/pathing: understand use sequences and value realization.
Churn/monetization: analyze decline, cancellation, expansion, and revenue behavior.
Qualitative synthesis: connect interviews, support, or survey evidence to behavioral patterns.
Audit: validate an existing query, dashboard, segment, or conclusion.