competitive-analysis
Competitive Analysis Skill
Procedural guidance for turning competitor products into structured intelligence that feeds PRDs, design briefs, and visual direction decisions.
When to Use
- Running
/landscape [initiative] [competitors...] - Scoping a new initiative and need market context
- Entering Define phase and the PRD needs competitive evidence
- A customer mentions a competitor in research or Slack signals
- Evaluating "build vs. match" decisions for a feature area
Inputs
- Initiative name
- List of competitor product names and/or URLs
- Optional: specific feature area or flow to focus on (e.g., "onboarding", "dashboard", "agent configuration")
Required Context
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