Competitive Analysis Skill

Procedural guidance for turning competitor products into structured intelligence that feeds PRDs, design briefs, and visual direction decisions.

When to Use

• Running /landscape [initiative] [competitors...]
• Scoping a new initiative and need market context
• Entering Define phase and the PRD needs competitive evidence
• A customer mentions a competitor in research or Slack signals
• Evaluating "build vs. match" decisions for a feature area

Inputs

• Initiative name
• List of competitor product names and/or URLs
• Optional: specific feature area or flow to focus on (e.g., "onboarding", "dashboard", "agent configuration")

Required Context