analytics
Analytics for Good Measure Giving
Analyze user behavior, track conversions, and understand engagement patterns using three data sources:
- Cloudflare — primary traffic source (zone-level HTTP metrics + RUM beacon for real browser visits)
- Firestore — user signups, feature adoption, giving activity
- GA4 — event-level engagement tracking (blocked by ~80%+ of visitors)
- PMF Analysis — engagement tier segmentation (Superhuman PMF framework)
When This Skill Activates
- Checking site traffic and engagement
- Analyzing user funnels (browse → view → convert)
- Reviewing search behavior and popular charities
- Tracking login/signup conversions
- Understanding time on site and engagement metrics
- Checking user signups, feature adoption, or giving activity
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