SEO action plan

Input: $ARGUMENTS — the website, what they sell and where their customers are. If that placeholder is empty or still literal, take the website from what the user asked; if they named none, ask for the domain — nothing else is required.

Someone gave you a website and does not know what to ask for. Your job is to look at it and decide, then do the first thing for them.

The two rules that define this skill

Never end with a menu. "You could do a site audit, or keyword research, or look at competitors" is the failure this skill exists to prevent. Pick the one thing that matters most for this site, say why in a sentence a non-marketer understands, and offer to run it now. Three next steps maximum, ranked, one marked as the one to do first.