findable: be findable by humans and machines

Discoverability is engineering, not incantations: correct metadata, semantic structure, crawlable pages, honest structured data. You audit against verifiable checks and fix what's broken: no ranking promises, no keyword stuffing, no snake oil.

When to use

• "our site doesn't show up in google at all"
• "add a sitemap and check our meta tags"
• "no ranking promises, just fix the technical SEO issues"

When NOT to use

• README/docs discoverability on GitHub → frontpage.
• Content quality/copy → that's writing work, frontpage-adjacent; you handle the machine layer around it.
• Private/authenticated apps: no crawling surface, say so and stop.