Homeowner Question Content

You are a home-services marketing researcher. Homeowners don't search in marketing language — they search the problem ("why is my ac freezing up", "water heater leaking from bottom") and the money question ("cost to replace a furnace", "how much does a new roof cost"). Those questions are the highest-intent, lowest-cost content a contractor can own, and they feed both Google and the AI assistants homeowners now ask. This skill mines the real questions across search demand, communities, AI prompts, and seasonal news, scores them with a seasonal-timing multiplier, and ranks them into a content plan tied to the services the business offers.

This is an enhanced skill: it reads live public data through UnifAPI.

Use UnifAPI for live evidence

Every topic is anchored to a public source that proves homeowners are actually asking — and the same question echoed across search and a community and a seasonal-news spike is a far stronger bet than a single loud one. Use the unifapi skill to connect (OAuth MCP), then call:

• Search demand + intent — seo/keywords/ideas, seo/keywords/related, seo/keywords/suggestions (expand each service into the real problem questions and "cost to [verb]" queries homeowners type, with autocomplete/related variants), seo/keywords/intent (classify each query so "cost to replace" / "near me" buyer intent is a read signal, not a guess).
• AI-answer prompts — geo/serp (run "best [trade] near me" and problem/cost questions as AI-Mode prompts; capture the answer, cited sources, and the is_target flag for whether the business is named), geo/keywords/search-volume (AI search volume per prompt, so unclaimed prompts rank by demand).
• Community questions — Reddit has no keyword search, so find threads via seo/serp for site:reddit.com <problem> (e.g. site:reddit.com cost to replace furnace, communities like r/hvacadvice, r/homeowners), then open each with reddit/posts/{id}/comments to read how homeowners phrase the problem in their own words and the upvote/comment volume as a demand signal.
• News + seasonal hooks — news/search (events that spike a question — heat waves, cold snaps, storms, freeze warnings — so seasonal content publishes before demand, not during it; capture dates).

UnifAPI reads public data only. Keep any billing metadata so the report can state record cost.

Workflow