Adapted from sergebulaev/linkedin-skills (MIT). Not affiliated with the original author.

LinkedIn Employee Advocacy

Stand up a marketing-team LinkedIn advocacy program that scales without killing authenticity. Employee posts get 8x more engagement than brand-page posts, this skill operationalizes that advantage.

When to use

• Marketing leader wants to get their team posting on LinkedIn
• User is planning an advocacy program launch
• Team is posting but output is inconsistent / off-brand / low-engagement
• Need ROI measurement framework for an existing program
• Requests: "how do I get the team posting", "launch advocacy", "scale LinkedIn across 10 people"

Input