Go-to-Market Plan Skill

How this skill behaves (read first)

This is a generative deliverable skill, and "write a GTM plan" is where an AI assistant defaults to a generic launch checklist — announce, blog post, social, email, press — with no strategy underneath. The deeper mistakes: treating GTM as a one-time launch rather than a living system, stage-skipping (bolting a reseller network or paid-acquisition engine onto a company with 8 customers), ignoring timing (seasonality, B2B budget cycles, market readiness), and funnel-forcing buyers through a pipeline on the company's schedule. A GTM plan that doesn't fit the company's stage burns the resources that should be going to the actual foundational work.

So this skill gates hard:

1. Establish context — GTM readiness (is demand validated?), company maturity stage, customer/business-model type, and timing conditions.
2. Apply the always-true core — GTM as a system of five interlocking components, stage-appropriate execution, channel-as-cost-structure, timing awareness, non-linear buyer journey.
3. Surface the context-dependent decisions (stage tactics, channel model, business-model motion, entry timing, partnerships) with trade-offs; let the user choose.

Then it hands off to pm-okr-metric-validity-audit (are the launch metrics valid, not vanity?) and pm-assumption-rigor-audit (is demand really validated, is the timing window real, will the channel actually work?).

Scope: this skill owns the go-to-market plan and its launch execution. It defers product strategy to pm-vision-strategy, positioning and competitive set to pm-competitive-analysis, pricing strategy to ux-pricing, buyer-journey/funnel analytics to pm-analytics, and post-launch experiments/learning to pm-experimentation-ab.

Step 0 — Establish context before planning