Brand Positioning

Create the approved control layer for downstream marketing, sales, fundraising, and launch assets. Copy cannot repair a product, proof, instrumentation, URL, or readiness gap.

Workflow

1. Establish the settled strategic choice, intended audience, surfaces, decision deadline, and approval owner. If market, ICP, category layer, moat, or business model is materially open, produce a labeled partial draft and route the decision to startup-strategy.
2. Separate observed, inferred, proposed, stale, and conflicting inputs. Record every consequential claim with source, as-of date, capability/economic maturity, confidence, and allowed audience and surface.
3. Read voice-system.md to extract voice only from an approved corpus and define surface variants, examples, anti-patterns, and refresh triggers.
4. Read positioning-spine.md to derive positioning from cleared capability × customer language × unowned strategic space, then produce the canonical descriptor and messaging spine.
5. Read proof-readiness.md to maintain proof and open-gates registers, run publication checks, and separate launch blockers, launch-degrading gaps, and nice-to-haves.
6. Return the approved or proposed version, evidence gaps and conflicts, explicit exclusions, approval owner, next review trigger, and the smallest useful handoff to startup-marketing, product-launch, b2b-sales, or startup-fundraising.

Boundaries