Startup Marketing

Turn one approved message into a measurable distribution system. Diagnose the demand bottleneck before adding channels or volume.

Workflow

1. Establish the company stage, audience, desired customer behavior, funnel stage, current positioning, cleared proof, capacity, channels, baseline, and decision deadline.
2. Classify each source claim as observed, inferred, proposed, or stale. For each consequential claim record claim | source | as_of | evidence_status | relationship | maturity | confidence | allowed_audience | allowed_surface. Label missing fields unknown. When comparing values, set relationship to conflicting, incomparable, complementary, or none using startup-metrics definitions; keep source status and value relationship on separate axes, and do not treat correlation or incomparability as a conflict.
3. Treat approved positioning as the control layer. If the category, canonical promise, audience, proof, or say/do-not-say rules are unapproved, route to brand-positioning; produce only a labeled internal working draft meanwhile. Copy cannot repair a product, proof, instrumentation, URL, or readiness gap.
4. Read content-distribution.md to create a signal-driven calendar or adapt one source by audience, funnel stage, channel, proof, and CTA.
5. Read campaigns-growth.md for campaigns, SEO/GEO work, or growth experiments.
6. Read performance-digest.md to define measurement or run the weekly review.
7. Return the current diagnosis, evidence limits, recommended action, finished draft or plan, required approvals, and one established or explicitly proposed owner, deadline or review trigger, success metric, and review date.

Boundaries