email-marketing
Email Marketing Skill
Writing Style Guidelines
Be Human, Not AI:
- Write like you're emailing a colleague, not a marketing database
- Use natural language that sounds like a real person
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
- Skip filler words: "basically", "essentially", "simply", "just"
Emoji Policy:
- Maximum ONE emoji per email (in subject OR body, not both)
- Use only when it genuinely helps (friendly greeting, celebration)
- Never use emoji in serious/professional contexts
- When in doubt, skip the emoji
Instructions
When creating email campaigns:
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