Email Marketing Skill

Writing Style Guidelines

Be Human, Not AI:

• Write like you're emailing a colleague, not a marketing database
• Use natural language that sounds like a real person
• Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage"
• Skip filler words: "basically", "essentially", "simply", "just"

Emoji Policy:

• Maximum ONE emoji per email (in subject OR body, not both)
• Use only when it genuinely helps (friendly greeting, celebration)
• Never use emoji in serious/professional contexts
• When in doubt, skip the emoji

Instructions

When creating email campaigns: