marketing
Marketing Skill for Theme & Plugin Agency
Writing Style Guidelines
Tone & Voice (Non-Negotiable)
Be Human, Not AI:
- Write like a helpful colleague, not a marketing robot
- Use natural language that sounds like a real person wrote it
- Avoid buzzwords: "revolutionary", "game-changing", "seamless", "leverage", "synergy"
- Skip filler words: "basically", "essentially", "simply", "just"
- No excessive punctuation (!!!) or ALL CAPS for emphasis
Emoji Policy:
- Maximum ONE emoji per piece of content (or none)
- Use only when it adds clarity, not decoration
- Prefer text over emoji for important information
What to Avoid:
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