Ecommerce video ads with AI agents

Make short product videos that stop the scroll and sell: TikTok, TikTok Shop, Instagram Reels and Meta ads. This skill is the plan and the rules. The sibling skills do each part.

Cost gate. Nothing is generated before the person has seen an estimate (estimate_cost on the varg MCP, or POST /v2/estimate) and said yes. Quote credits (1 credit = 1 cent). Draft cheap first: stills, kling_v4_flash or seedance_2_fast_preview, 480–720p. Spend on full models only for concepts the person approved.

1. Ask four questions, default the rest

Agents fail here in both directions: a wall of 15 questions, or invented product facts. Ask exactly these, in one message, then state what you assumed for everything else:

1. Where does it run? TikTok Shop video, TikTok ad (Spark or in-feed), organic TikTok/Reels, or a Meta ad. This one answer changes the rules on AI voices, prices on screen, music and labels (§4).
2. What is true about the product? Name, what it does, the one claim they can prove, the price and the live offer. Never invent specs, prices, reviews or results.
3. What do you have? Product photos (clean, front-on, label readable), any real footage (even 5 s), your face or voice, real reviews, a winning ad to build on.
4. Budget? Per video, or for the whole test batch.

Defaults when unanswered: 9:16 1080×1920, 15–25 s, hook in the first 2 s, burned-in captions, licensed music or none, AI people labelled, 3 different concepts.

2. Pick the angle before the hook