tiktok-shop-video
Installation
SKILL.md
Turn a product link into a TikTok Shop video
TikTok Shop pays for videos that make people buy, and since 2025 it penalizes the cheap ways to make them. Most rules below come from Seller University documents behind a login, reported by trade press (ppc.land, BigSeller). Check Seller Center for your market before relying on a specific number.
1. The rules (read first)
| Do | Don't |
|---|---|
| A real person on screen: the seller, the creator, a face or at least their own voice | An AI voice or pre-recorded narration standing in for the presenter (banned) |
| At least 3 s of real moving footage, a real setting, camera movement | Still images, slideshows, looping images, product-page screenshots |
| The hook (first 3–6 s) ties to the product | Unrelated stunt hooks |
| Prices and deals only if they match the product page exactly and are live | "Under $20", "flash deal", "before it sells out" unless exactly true (one affiliate deleted a 500K-view video and 30 more after a violation) |
| Typical results; "helps", "results vary" | Weight-loss claims or hashtags, body before/after, "cures", impossible claims |
| TikTok's commercial sounds | Trending sounds from organic posts |
| Each video a distinct angle, hook or presence | Near-duplicate reposts; 5+ low-quality Shop videos in 7 days hides product links for a week |
| Adults lead demos | Minors selling, narrating or recommending |
| Video Pre-Check before posting; the AIGC label on AI b-roll | Unlabelled AI people |
AI is fine for product b-roll (macro shots, in-use scenes, ingredient bursts) under a real presenter. Six violations in 90 days can remove selling permissions.