varg-product-hook
Product hook
The hook is the first 5-15 seconds of a product reel: real-looking footage of the product doing the one thing that makes people stop. In the dropshipping reels this skill was built from (@tradelle, Sept-Oct 2026), the hook carried the video: a snake biting a leg gaiter, a worker getting sand and grinder sparks thrown at his face mask, a cat's claw lit up by an LED clipper. The voiceover over the hook is a plain product line ("These are the leg guards I wear when I'm outdoors"). Two more reels (a cat runner, drink-test nail stickers) show the other use: the hook stretched into the whole 15-22 s ad, "The problem → Vs → The solution", set to music with no voice (section 3).
Generation runs on varg: the varg-ai skill (REST at https://api.varg.ai/v2) or the varg MCP server (https://mcp.varg.ai/mcp, tools call_tool + get_job). Every call returns a job; poll GET /v2/jobs/{id} until completed, the file is at output.outputs[0].url.
1. Ask two things first
- Where the hook comes from
- Remake a proven idea with AI (recommended): find a hook that already worked for this kind of product, then generate your own version with your product. No rights problems, any angle you want.
- Your own footage: the supplier's video or your own phone clips. Only use supplier or other people's clips with written permission. Sellers get takedowns for reposted AliExpress videos.
- Which archetype (pick from the table in step 3, or let the product decide: protective gear → torture test or backyard camera; pet and home gadgets → problem/solution or satisfying close-up; gifts → reaction).
Also collect: 1-3 product photos (a clean packshot plus one in-use photo if there is one), the product name, and the one benefit to show.