EMAIL AUTOMATION — WORKFLOW OS (OPERATIONAL)

Built as a no-fluff execution skill for designing and operating revenue-safe, deliverability-safe email automation across B2B and B2C.

Structure: Core workflows and segmentation in SKILL.md. Platform setup in references/. Revenue economics in references/email-economics.md. Templates in assets/.

Scope note: For outbound/cold email, see marketing-leads-generation. For email HTML/CSS implementation, use a coding-focused workflow (this skill is strategy + operations).

Modern Best Practices (January 2026)

Operational reality in 2026:

• Authentication and alignment are enforced (SPF/DKIM/DMARC).
• One-click unsubscribe is required for bulk sending.
• Inbox placement is driven by multi-signal engagement and complaint rates.
• Inactive recipients degrade reputation; enforce suppression/sunset policies.
• Open rates are unreliable due to privacy features (e.g., Apple MPP); measure downstream actions.
• AI-powered personalization is common; ship with guardrails and measure incrementality.