Marketing GEO Localization - International GTM & Localization

International marketing localization is not translation. It is a set of decisions about market entry, positioning governance, channels, compliance, and measurement under local constraints.

Use this skill when: The query mentions specific countries/regions/languages, international expansion, localization vs translation, regional platforms, or privacy/consent laws.

Quick Start

Use this sequence before writing recommendations:

1. Confirm scope: target country/region(s), language(s), ICP, offer, channels, and what "success" means (pipeline, revenue, activation, retention).
2. Choose localization depth (light, deep, market-native) based on constraints (trust, channel ecosystem, compliance, payments, support).
3. Load only the reference files you need:
   • Regions: references/regions/ (baseline platform mix + norms)
   • Platforms: references/platforms/ (non-Google ecosystems and platform mechanics)
   • Compliance: references/compliance/ (marketing lens only; validate with legal counsel)
   • Cultural checks: references/cultural/ (messaging, imagery, translation workflows)
4. Output a localization brief: invariants, adaptables, channel plan, compliance actions, measurement plan, and QA/review steps.