marketing-leads-generation
LEAD GENERATION — PIPELINE OS (OPERATIONAL)
Built as a no-fluff execution skill for revenue-aligned demand generation.
Structure: Core lead generation fundamentals first. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.
Scope Boundary (Important)
This skill covers pipeline creation up to qualification and meeting booking (Lead/MQL/SQL/PQL definitions, routing, SLAs, and conversion). It does not cover late-stage closing work such as proposals, negotiation, procurement, contract redlines, or expansion.
If the user is asking for end-to-end sales execution (discovery-to-close), route to startup-sales-execution.
Core: Lead Type Definitions
Clear definitions prevent Sales/Marketing friction. Align on these before building pipeline.
| Lead Type | Definition | Qualification Criteria | Owner |
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