Social Media Marketing (Operational Skill)

This skill contains actionable, non-theoretical operational systems for sustainable social media marketing across LinkedIn, TikTok, Meta (FB/IG), YouTube, and X.

Structure: Core social media principles first. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.

Scope note: For email outreach and lead generation, see marketing-leads-generation. For SEO, see marketing-seo-complete.

How to use this skill

• Default workflow: pick goal -> pick 1-2 platforms -> set a sustainable cadence -> publish -> engage daily -> review weekly -> iterate monthly.
• Use assets/ for ready-to-run templates; use references/ for deep dives (platform, paid, community, AI governance).
• For time-sensitive platform changes, use the Trend Awareness Protocol.

Core: Platform-Agnostic Principles

These principles apply regardless of platform. Master them before platform-specific tactics.

The 3 Pillars