marketing-social-media
Social Media Marketing (Operational Skill)
This skill contains actionable, non-theoretical operational systems for sustainable social media marketing across LinkedIn, TikTok, Meta (FB/IG), YouTube, and X.
Structure: Core social media principles first. AI-specific automation in clearly labeled "Optional: AI / Automation" sections.
Scope note: For email outreach and lead generation, see marketing-leads-generation. For SEO, see marketing-seo-complete.
How to use this skill
- Default workflow: pick goal -> pick 1-2 platforms -> set a sustainable cadence -> publish -> engage daily -> review weekly -> iterate monthly.
- Use
assets/for ready-to-run templates; usereferences/for deep dives (platform, paid, community, AI governance). - For time-sensitive platform changes, use the Trend Awareness Protocol.
Core: Platform-Agnostic Principles
These principles apply regardless of platform. Master them before platform-specific tactics.
The 3 Pillars
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