Startup Business Models

Systematic workflow for choosing revenue models, pricing, and unit economics.

Quick Start (Inputs)

Ask for the smallest set of inputs that makes the decision meaningful:

Business type: SaaS, usage-based/API, marketplace, services, hardware + service
ICP/segment(s): SMB / mid-market / enterprise (and ACV/ARPA bands)
Current pricing and packaging: value metric, tiers, limits, discount policy, billing cadence
Unit economics drivers: fully-loaded CAC, gross margin/COGS (include LLM/infra/third-party), churn/retention, expansion (NRR)
Constraints: sales motion (PLG vs sales-led), implementation constraints (billing metering, proration), gross margin floor, payback target

If numbers are missing, proceed with ranges + explicit assumptions and highlight what to measure next.