startup-go-to-market
Startup Go-to-Market
Systematic workflow for designing and executing market entry, launch, and growth.
Modern Best Practices (Jan 2026): Start from ICP + positioning, pick 1-2 channels to sequence, instrument the funnel end-to-end, use AI for execution (not strategy), align RevOps across sales/marketing/CS.
When to Use
- Designing go-to-market strategy for new product
- Choosing between PLG and sales-led motion
- Planning product launches (soft, beta, ProductHunt, full)
- Defining ICP and channel strategy
- Designing partnership and channel partner programs
- Evaluating partner types and partner-led distribution
- Implementing AI-powered GTM automation
When NOT to Use
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