URL Structure Review

Assesses the site's URL architecture. The default stance is conservative: URLs that already rank and earn links should not be changed without a compelling reason — review first, rename last.

Inputs

• Required: site URL, or a list/export of URLs to review
• Optional: CMS/platform (WordPress, Shopify, custom), known constraints

Data pulls

Fetch representative pages with the webfetch tool (home, a category, a few leaf pages) to observe live URL patterns, canonicals, and breadcrumbs. Enumerate the known URL set from the sitemap (/sitemap.xml).

Optional live data to decide whether change is safe: