Workflow: Site Migration

Migrations fail in predictable ways: missing 301s, staging noindex tags shipped to production, and nobody watching the weeks after launch. This workflow sequences the work so none of that happens.

Inputs

• Required: old domain/URLs, new domain/structure, launch date
• Optional: URL mapping CSV (old -> new), server platform, whether the domain itself is changing

Phase 0 — Baseline (2-4 weeks before launch)

1. Snapshot the old domain so "did the migration hurt?" has an answer: