Design Content Strategy

Use this skill with the Content Manager role to architect, govern, and optimize a website's overall content asset portfolio. This skill bridges business objectives and editorial execution: establishing topical authority through pillar-cluster taxonomies, balancing the TOFU/MOFU/BOFU audience journey, enforcing Top 10 SERP Information Gain moats, triaging 3-tier decay, and engineering safe multi-channel distribution loops.

When to Use

• architecting site-wide content taxonomies, pillar-cluster hierarchies, and Silo internal linking
• mapping content production to audience lifecycle stages (TOFU awareness, MOFU consideration, BOFU decision)
• building prioritized editorial calendars balancing publishing cadence and team capacity
• gating topic briefs against Top 10 SERP competitors to enforce non-commodity Information Gain (≥75/100)
• triaging portfolio content decay across 3 tiers (Algorithmic SERP drops, GEO AI Citation loss, Factual obsolescence)
• designing omnichannel distribution loops with strict semantic drift prevention

Core Rules

Pillar-Cluster Hub-and-Spoke Topology

• model each core topic as a central Pillar Page (broad entity overview, definitive guide) bidirectionally linked to 6–12 specialized Cluster Pages (sub-intents, long-tail queries)
• enforce strict Silo internal link topology: cluster pages link up to their parent pillar with descriptive anchor text; pillar links out to all clusters; cross-cluster links are restricted to pages within the same topical silo
• map entities to official knowledge bases (Wikidata QIDs) to reinforce machine-readable topical authority