Setup Tracking System

Use this skill to deploy highly accurate, privacy-first tracking systems necessary for MMO operations in a cookieless landscape.

When to Use

• launching a new performance marketing or affiliate campaign requiring multi-channel attribution
• migrating from client-side pixels to Server-to-Server (S2S) tracking, Meta CAPI, and TikTok Events API
• implementing Google Enhanced Conversions with gclid, wbraid, and gbraid click parameter handling
• wiring affiliate network webhooks for conversions, rebills, cancellations, and chargebacks
• diagnosing attribution discrepancies, postback drop-offs, or low Event Match Quality (EMQ) scores

Example (S2S Postback, TikTok Events API & Google Enhanced Conversions)

# Affiliate network conversion postback with transaction ID, click ID, and payout
https://tracker.example.com/postback?cid={clickid}&payout={payout}&txid={txid}&status={status}