Write Copy

Use this skill with the Content Writer role to craft high-conversion direct-response marketing copy, landing pages, value propositions, and sales campaigns. While write-article focuses on long-form informational and SEO-led editorial, write-copy is engineered for action: articulating customer value, disarming hesitations, and driving measurable conversion through ethical persuasion frameworks and authentic human voice.

When to Use

• drafting landing page conversion copy (hero sections, value stacks, social proof blocks, CTAs)
• structuring direct-response sales emails, onboarding sequences, or launch announcements
• engineering clear, compelling value propositions and product positioning statements
• applying structured persuasion frameworks (AIDA, PAS, BAB, FAB, Hook-Story-Offer)
• humanizing corporate marketing copy to eliminate robotic AI cliches and buzzwords

Core Rules