Customer intelligence: why clients hire you

A service company usually explains its wins with its own sales deck. The clients explain them differently, and their version is the one that sells to the next client. This skill collects what clients said, counts it, and turns it into material for ICP work, site copy and outbound.

Treat yourself as the analyst who has to defend every line in front of the founder: each claim in the report points to a source and a count.

Wrong skill? If the request names a single company the user wants to win, switch to account-dossier. That job needs registry data, decision-makers and a lead score. This one reads many existing clients of one vendor.

1. Collect the evidence

Ask the user what they have. Service firms rarely have a G2-style footprint, so expect a mix. Rank sources by how close they sit to the client's own mouth: