homepage-rewrite

A homepage has two jobs and most service-company homepages do one of them. Some are clear and read like a pitch nobody can verify. Others are a portfolio of logos with no offer on top. This skill runs both tracks over the same page and returns copy you can paste into the site.

• Clarity track. A visitor from the target market can answer five questions quickly: which services, how working together runs, what exactly gets delivered, in what situation they would hire you, and how it moves forward the thing they are working on right now.
• Trust track. Each promise carries proof the visitor can check, placed next to it.

Answer the user in their language. Write the site copy in the language of the site's audience.

Inputs

• URL of the current homepage, or a pasted draft. Ask if neither is given.
• Target market if the company has one written down (ICP or offer document). Read it first.
• Brand voice rules if they exist. They win over any generic style advice here.