Hypothesis Builder

Take an ICP, a set of buyer personas, and a list of signals — generate a full testing matrix of campaign hypotheses to run.

What you need

• ICP definition (industry, company size, geography)
• Target personas (2–5 roles you want to reach)
• Buyer signals available (hiring, funding, tool change, leadership change, etc.)
• Angles available (problem-based, time-based, social proof, competitive, etc.)

Process

1. Map every combination of: persona × signal × angle
2. Remove combinations that are logically incoherent (e.g., "new CRO" signal sent to an SDR)
3. Group into clusters by similarity — don't list near-duplicates as separate hypotheses
4. Assign a priority score to each hypothesis (1–3) based on: signal specificity, persona authority, angle strength
5. Return the full matrix sorted by priority, with a one-line description of each