Multi-Channel Orchestrator

Design a coordinated email + LinkedIn outreach sequence — with correct timing, channel order, and message coordination across both channels.

What you need

• Hypothesis name and ICP
• Email sequence (already written or reference sequence-writer)
• LinkedIn sequence (already written or reference linkedin-sequence)
• Sending tools available (Instantly/PlusVibe for email, Heyreach/Expandi for LinkedIn)

Multi-channel principles

• Email and LinkedIn are not duplicates — they support each other
• Email is for the argument. LinkedIn is for the relationship.
• Never send the same message on both channels on the same day
• Use LinkedIn to warm up before email at scale — connection before sequence
• After a positive email reply, switch to LinkedIn DM for the conversation — it's warmer
• After a LinkedIn connection, reference it in the email sequence — "I saw we connected on LinkedIn"