Offer Ladder

Build a vertical ascension ladder for an IT-agency client: a small set of tiers around one core transformation, where the SAME buyer ascends as their readiness (money + trust) grows. Grounded in the agency's real services and case studies.

Core principle (do not violate): a ladder is NOT different products for different people. It is different levels of readiness of the same person to invest, to get the same result. If the tiers don't share one outcome, you've built a shelf, not a ladder.

Language: reasoning in Ukrainian; tier names, promises, CTAs in English.

What you need

• Client website URL (required) — services + case studies.
• Optional: known core promise, price points, constraints, what content/assets they already have.

Process (9 phases)

Phase 1 — Scrape everything

Pull all service lines (not just headline ones), capabilities, verticals, positioning, and case studies with concrete numbers (the proof bank). Use the Google Drive connector for Docs; WebFetch / Apify for live web.

Phase 2 — Rank services

Score each service: proof strength (has a case with numbers) × differentiation × outcome clarity. This surfaces which services can anchor real rungs vs which are filler.