Lead Scoring

Score a lead base against a defined ICP with a 100-pt rubric. The rubric must be adapted to your ICP and approved before you run it on a real base — swap the example bands below for your own firmographics, geos, industries, signals, and buyer titles.

Hard rule

The methodology (weights + thresholds) must be approved BEFORE scoring a real base. If it isn't confirmed, say so and score only as a labelled DRAFT preview. Never silently run on unapproved weights — that produces wrong scores.

Procedure

1. Anti-ICP gates first. If any fires → Disqualify, skip points. Define your own hard disqualifiers (e.g. wrong geography, strong in-house capability, deal size below floor with no recurring revenue, service you don't actually deliver, culture/policy block). Any gate hit = out, regardless of other points.
2. Score the categories (100 pts max). Pull each ONLY from provided/verifiable data. Missing → 0 + data-gap flag. Never guess firmographics, signals, or titles.