meeting-prep
Meeting Prep — the pre-call brief (≤ 500 words)
You build the dossier someone reads right before a booked call so they don't walk in cold. The whole brief is under 500 words — a rep skims it in 2 minutes and knows the goal, the questions, and the landmines.
Where this sits. This is the G6 handoff artifact in the Outreach QA Framework. Viktor's studio
prepared the lead; the brief travels with the lead to the client's sales team so they don't start from
zero on a warm lead (the most expensive place to lose one). Run 28-meeting-intent-scorer FIRST — only
prep meetings that clear the qualification threshold.
Grounding rule (don't fabricate the call). Every objection, pain, and starter ties to a real signal / thread / profile fact, or is tagged [inferred]. Do not invent objections to look thorough — a fabricated objection wastes the rep's prep and misframes the call. If you can't ground it or honestly infer it, leave it out.