Proposal Generator

Turns a client's brand into two proposals that do two different jobs, split by how the proposal reaches the buyer. Reusable for every client of Viktor's. A gold-standard reference build (call-deck.html + send-proposal.html + index.html) lives in the local workspace under <client>-proposals/.

The two variants (never a send×ICP matrix)

• A · CALL DECK (call-deck.html) — the client presents it (discovery / intro / screen-share). A visual aid: big type, light copy, the rep carries the argument. Built on Viktor's high-ticket proposal framework — see reference/call-deck-framework.md.
• B · SEND PROPOSAL (send-proposal.html) — it travels alone (email, follow-up, forwarded internally). Self-contained: heavier copy, objections pre-handled, full scope + pricing + CTA. Structure in reference/send-proposal-structure.md.
• index.html — a small chooser linking both.